Olaplex No.4P Blonde Enhancer Toning Purple Shampoo
A purple toning shampoo that strengthens, hydrates, and neutralizes brassiness while keeping hair hydrated from roots to ends.
This highly concentrated, sulfate-free shampoo forms a rich lather to neutralize brassiness and boost brightness after one use. Suitable for all blonde, lightened, and gray hair—natural or stylist-created, root-to-tip or balayage—this non-drying formula can be rotated into any hair maintenance routine as needed for your best blonde yet. It’s scientifically proven to boost all blondes three times brighter compared to top purple shampoos.
Why I love Olaplex No. 4P Blonde Enhancer Toning Purple Shampoo
"This is the best "toning" shampoo I have ever used. It will kick out any yellow tones that are caused from minerals and color fading. This shampoo is not meant to be used every wash, but only as needed."
The Low Down
How It Works
Strengthens, hydrates and neutralizes brassiness
Suited for all blonde, lightened and grey hair
Contains OLAPLEX patented bond building technology that rebuilds broken and weakened bonds
For All Hair Types
PH Balanced
Cruelty free
How To Use
Use as needed to brighten unwanted brassiness.
Apply to wet hair. Lather fully and let process one to three minutes.
Rinse. For more-intense toning, leave on hair up to five minutes.
Follow with No.5 Bond Maintenance™ Conditioner (sold separately) for everyday moisture or No.8 Bond Intense Moisture Mask (sold separately) for extra hydration.
Ingredients
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).